Ellen Reid Book's Book Shepherding (r) AuthorTalk Audio Showcase Service Allan Hunkin and the team at Podcast.Biz Consulting are so very pleased to be working with Ellen Reid and Ellen Reid's Book Shepherding.®  Ellen long ago established herself as one of the most knowledgeable and experienced professionals in the book publishing industry. She has always been a leader and a trend setter and now is no exception. Ellen is dedicated to assisting authors, not only with the publishing of their books, but in creating, and expanding their profile, platform and marketability. But, no matter how dedicated someone is at shepherding you to publishing success there were 195,000 books published in 2006. You can not assume, no matter how much of a masterpiece you've produced, that buyers are going to line up at the book signings without some solid twenty-first century style promotion and marketing. Whether your reader is curling up on a couch on a rainy weekend afternoon or in-taking important knowledge, your market still has to identify and establish you as the "go to guy" for the type of information or entertainment you are providing. You do that, not only by writing and publishing better but by building and expanding your Profile and Presence. With everyone now being able to to search and learn about any subject or person at any time the single most important thing you can spend your time and resources on in the twenty-first century is your Profile. With the launch of the AuthorTalk Audio Showcase Podcasts Ellen Reid joins a small number of select publishers and book marketing professionals who feature author interviews as an integral part of their Author/Book Promotion Services.   Building and Expanding Your Platform   Experts in all areas of publishing are universal in agreement; "There is nothing that helps an author sell their book better than ‘a well planned, well presented, one on one audio interview with the author’. Having a quality audio promotion/interview on your website is vital in today’s book publishing in environment.   Why Audio?   Audio works! Research over the years has proven that nothing builds trust and acceptance faster than audio.   It works best because it provides a lot more communication overall about your book than a web page or text based brochure.   It is deeper, richer and more meaningful because the author’s voice provides inflection, contrast and meaning. The audio is much more able to demonstrate the author’s passion for their book and their commitment to the reader.   With audio, people fill in their own pictures while listening and so therefore are much more involved and likely to remember or buy something from audio rather than video.   Ellen Reid Book's Book Shepherding® AuthorTalk Audio Showcase Service   Ellen is now offering authors an extraordinary opportunity to create a unique and effective audio showcase for their website, mailing lists and website link exchanges.   AuthorTalk is a 18-22 minute interview giving listeners a deeper look into you, your thoughts, feelings, the book and why you wrote it. Each showcase interview is: pre-planned and organized conducted on the phone by a life enhancement expert Allan Hunkin recorded using broadcast quality equipment recorded off line” and edited “allowing the author to make adjustments throughout the interview audio adjusted and enhanced to provide the highest sound quality possible. presented with music on the front and back and without commercials includes a written transcript of the finished interview is used for additional content on the authors website (text pages are more easily found by the search engines) A Successful Podcast campaign requires four things: 1. Pre-planning - A focused communication between the author and the host/executive producer to identify and refine the key points that will make this particular interview as effective as possible. 2. A properly designed and conducted interview - An interview that hits key points in a style manner and format that is stimulating to your market/audience, and expands and enhances your profile. 3. Wide Distribution - Use of the latest distribution and marketing techniques to implant the podcast into the stream of the 300 million Internet/Ipod/Cell Phone universe. 4. Properly designed links for your website and Sig file that are designed to maximize listenership. Our Host Makes The Difference The host of AuthorTalk is life enhancement expert Allan Hunkin. Speaker, writer, Allan Hunkin began conducting interviews with authors, thought leaders, change agents and celebrities in 1997. Since that time he has conducted over 600 with such well known personalities as Alan Alda, Richard North Patterson, Kim Edwards, Jed Diamond, Gail Godwin and Marlo Thomas to name just a few. He is considered one of the top author interviews in North America today.   Allan is widely known for his friendly, conversational style that brings out the heart and soul of the guest and their subject. His credentials in five different models of psychology provide the foundation for a more in-depth and valuable look at the subject being discussed. He is currently listed in Google 43,000 times.   As president of Podcast.biz Consulting (www.podcast.biz), a podcast, consulting, design and production boutique Allan works with individuals and companies worldwide to create unique podcast brand and marketing initiatives. More information about Allan can be found at http://www.successtalk.com which he started in 1999.   AuthorTalk Podcast Examples: Tank Top Arms, Bikini Belly, Boy Shorts Bottom - Minna Lessig On Becoming Fearless - Arianna Huffington Law of Attraction - Michael Losier The Memory Keeper's Daughter - Kim Edwards Audio Showcase or Terrestrial Radio Interview. Traditionally, authors have sought after interviews on the radio. While this is effective it most often completely misses the mark.   In conventional radio the interview is “just the words between the commercials” The host’s job is to keep people listening, not sell books. They do that by invoking controversy or by being provocative. While that expands the Profile of the Host it doesn't do much good and in many cases can do harm to the Guest. In an audio showcase the objectives are substantially different: Provide the listener with the back story, the thoughts, feelings and life events that led to the book Tell, in their own words, without being pressured, what the book is about Tell a story or two or explain who the main characters are Put the author in the best possible light and bring out the best they have to offer Highlight for the listener what they will learn or experience from the book Provide mentions of links and locations where more information is available Give them multiple reasons for them to buy the book  Your Investment   Each author showcase includes the planning, recording, editing and encoding for the Internet plus hosting on an enterprise level media server. (for five years) AuthorTalk Author Showcase $1200 (Note: This is special pricing available only through Ellen Reid's Book Shepherding.™ Podcast.Biz normally charges $1500 for this service for individual authors but because Ellen Reid Book Shepherding™ has contracted for multiple authors over the next year volume discounts the savings can be passed along to the authors)   (Payment is made upon completion of the interview and prior to editing and post production. Credit cards accepted.)   Distribution and Promotion of the AuthorTalk Audio Showcase   Besides having the right interview, one created and custom designed specifically to the author's unique offerings and needs the other key factor is gaining the widest possible coverage in your market place.   Your AuthorTalk Audio Showcase will be distributed to hundreds of key websites, search engines, directories and Internet junctions providing you with most exposure possible. Your AuthorTalk Audio Showcase will be featured on: Over 60 podcast directories and search engines including such high traffic areas as ITunes, Yahoo Podcasts, Google, and Podcasts.com The Author Showcase Channel and 4 other Channels on the SuccessTALK Channels Several other public websites that link to Podcast.Biz and regularly download podcasts and feature them on their websites. Your own website, mailing lists and e-mail SIG file. Links directly to the audio file, for the audio showcase, are provided for inclusion on the authors website. Note: Podcast.Biz Consulting has had as many as 50,000 exposures to a single podcast.   Booking Process   To book your AuthorTalk Audio Showcase email us at audioshowcase@podcast.biz with the following information: Name and complete contact information Website URL Book, Service, Topic you would like to have featured. Once reviewed one of our executive producers will contact you to gather more information, answer your questions and setup a mutually acceptable time for recording the podcast.   (Note from Ellen: Allan and his team at Podcast.Biz provide a very personal, hands on service and therefore time slots are limited. Currently Ellen Reid Book's Book Shepherding® only has one time slots per week available to our authors so schedule your AuthorTalk Audio Showcase as soon as possible to secure your position and avoid extended delays in your sales and marketing campaign.)   For More Information Contact: Podcast.Biz Consultants Allan Hunkin, Host and Executive Producer - AuthorTalk Personal Line 604-261-5105