Why an Audio Showcase for My Website,
Mailing List and E-mail Signature File?

Many people get interviewed but most of those interviews are never posted to their website, let alone the front page. Why is this? Because rarely does the interview fit the bill. Most of the time it's not clear or focused enough. The job of the DJ's is to "keep people listening" not to help you make sales. That's why they ask things like "what was your worst experience at the time?" or "Ok Deepak, tell us about the meaning of life, but before you do... we'll be right back after these important messages."

Radio guys are great but they lack what's needed... in-depth sales and marketing experience.

Interviews are raw, unplanned, unedited... My Audio Showcases are pre-planned, carefully constructed to focus on the product and/or service that you want highlighted. An Audio Showcase is structured to get results.

An interview is impartial but the host is on the side of the listener... An Audio Showcase is impartial as well, but focused on brining out and highlighting the best possible message for the interviewee in regards to who they are, what they offer and why you should consider them and their product.

Audio on your website begins and expands on a relationship between you and your website visitor. The right type of interview helps your visitor to "get a feel" for you are and what you're offering.

It is said by communications experts that audio is five times deeper in it's communication value than written text and it's efficient... a fifteen minute interview is about 12 pages of text. No website visitor is likely to read that much but they will "listen to what you have to say."

The editing process cannot be under emphasized. Sometimes an extra 1/4 of a second pause makes the difference between you sounding like you know what you are talking about or being unsure and hesitant.

Audio is also the right medium because it's easiest to receive from your website and it looks more spontaneous, as opposed to a video or flash which is "too much presentation" to be impartial.

An Audio Showcase has the energy and impact to cause behavioral change, namely action on the part of the listener.

"No web page or brochure can ever compete with the spoke word."

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