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What is a 'Podcast Showcase' and why is it very
important to have one working for you?
A Podcast Showcase is one of the most credible
and effective marketing tools ever developed for expanding your personal
and professional profile, marketing reach, and revenues.
A Podcast Showcase is an extremely
professional, highly polished, specially designed audio interview that totally focuses on
YOU and YOUR MESSAGE.
After production our marketing team places your Podcast Showcase in front of more than 50,000 people gaining you
valuable exposure so vital for today's highly competitive environment.
A Podcast Showcase establishes and builds relationship faster than any
newsletter or webpage because it providing much richer
and more meaningful information. It holds potential customers on your site longer and converts
more of them into clients.
 Hello folks… Allan Hunkin here.
As many of you know, I am a speaker, writer and professional
broadcaster who has conducted over 750 interviews with such people as Alan
Alda, William Shatner, Ken Blanchard, Mark Victor Hansen and many more.
For most of the last ten years I have been almost
exclusively on contract to major publishers like Random House, Simon &
Schuster, HarperCollins to name just a few.
I interview leaders from the
business and public sectors as well as authors, coaches and others
involved in social sciences. In short, I offer a unique platform for
people who are contributing to make this world a better place.
Having been a speaker for many years on psychology and peak potential I
deliver a much more comprehensive interview than most
talk hosts can provide.
How the Podcast Showcase was
Developed
Over
the past two years my team and I developed, what we call the "Podcast
Showcase." It combines a radio style interview with the unique communication
characteristics of New Media and other proprietary methods we have
learned from producing and promoting hundreds of interviews since 1997.
A Podcast Showcase has subtle differences in format, style and pacing
making it more effective
at showcasing you and your message in the best possible light.
We then integrated a number of 21st Century marketing methods to provide
a larger number of potential listeners.
Expanded Capabilities and Reduced Cost Provide a Unique Opportunity
Recently, we developed some new systems and processes to
automate parts of the pre-production, marketing and promotional elements
we include in each Podcast Showcase. This has resulted in reducing our
costs.
Now, for the first time, we are offering you a signature Podcast Showcase
for a fee unheard of a year ago.
You receive the same
professionally produced Podcast Showcases that we have provided exclusively to major
publishers for the past 12
years.
Your Podcast Showcase Package includes:
In The Pre-Production Phase
Upon booking, we send you an interview
preparation document with a comprehensive checklist designed to assist you
in identifying 4 to 6 key points you require to be included to produce the
most effective Podcast possible.
The
Interview Phase
I
personally conduct the interview.
Don’t worry
if this is your first time. I have worked with hundreds of "first time
guests." You will find my easy going, conversational style makes you
feel comfortable right away.
The
interview is not conducted live so we can do retakes until you get what you want to say
exactly right.
The interview is not scripted. My team develops the questions and
bridges from the information you provide and from my own research for the interview.
We require you
for up to 45 minutes on the phone to conduct the interview. After editing we
will end up with 15-20 minutes of highly polished content for the final
master.
Remember, the best person in the world to
convey the true essence of your
message is You. Your Podcast
Showcase will assist you in accomplishing this and more.
Marketing and Promoting Your Podcast
At Podcast.Biz we don't just produce the audio file and leave you to
attract listeners.
First we send you a shortened URL which goes directly to the
audio file hosted on our enterprise level servers for you to use in your
newsletter and/or email signature file.
Then we write a description of
your Podcast Showcase which includes your name, brand, and a direct link to the
Podcast Showcase located on your website.
To set in motion the marketing of your Podcast Showcase we then post this
promotion to multiple directories, websites and Blogs on the Internet including:
You can also expect that your Podcast
Showcase will be passed along by listeners to their friends who they think
will benefit from listening.
The Fees for Creating,
Producing and Marketing
For the past dozen years our retail rate for
producing individual Podcast Showcase was $1,500. Publishers received
a contract rate at $750 for guaranteeing a minimum number of interviews
per month.
The interview is still labor intensive because of the 'in person' interview
requirement and the minute by minute editing process, which must be done by
hand and cannot be automated.
Our new automated system reduces
labor both in the pre and post production stages and allows us to reduce
our fee to $450.
You can have your own Podcast
Showcase
for even less. READ ON.
A Further Innovation
The other day one of our team asked a brilliant question:
"What if we could reduce
the time and costs in securing new clients in the first place?"
We knew, from many years of
experience, that people who listened to our Showcases became some of our
best clients.
After brainstorming for awhile we
realized that if our clients referred prospective clients to us and we
systemize that process we could reduce our fee even more.
Save $200 today!
For a limited time we are willing to
test this idea out and reduce your Podcast Showcase even more.
If you simply provide us
with the name and email address of 10 people who you know personally
and might be interested in
having their own Podcast Showcase we will reduce our fee to $250 saving you another
$200.
Be assured that we will only mail these
referrals twice. Once explaining that you referred them to this invitation
including a link to this page. The second mailing will be after
your Podcast Showcase is in the marketing and promotion phase. We will provide
them with a link to your Podcast Showcase so they can listen and
decide for themselves. No one will ever call them without an invitation
and we will not provide their email address to anyone for any reason ever.
NOTE: We are limiting our
allotment to two Podcast Showcases per day for this limited time offer.
100% Guarantee
We have been in business since 1997 and have never had to offer a refund
yet so your Podcast Showcase comes with a 100% money back guarantee if you are not
completely satisfied.
Click
Here and we will email you
with information on how you can
take advantage of this limited time offer.
The All Important Larger Picture
“WHY"
If you’ve read this far you know what we do and how we do it.
But, why should you have this professional interview podcast produced,
distributed and promoted for you?
We all know the Internet is a game changer but people often miss
how much of a game changer it actually is in relation to your selling
proposition.
We now live in a world that is flat. (ironic eh?)
By flat I mean that everything we would ever want is available, all the
time, from multiple sources. We have no way of gaining advantage from
scarcity, specialness or geographic proximity. Therefore the ways we marketed and
sold products in the paste no longer applies.
In the 20the Century the mantra for Success was:
“Location, Location,
Location" Today, what's
all important to your Success is:
“Profile, Profile. Profile”
You’re largest marketing investment must be in building and expanding your
personal and professional Profile. People and Opportunities, you would
have never known existed, actively begin to seek you out.
Another example; If you aren’t listed in Google you for all intent and
purposes simply don’t exist. And the more times you are listed the more
likely you get the attention of buyers. (A search on my name in Google
yields 90,600 listings.)
A Podcast Showcase will result in several listings in Google and other
search engines.
A Podcast Showcase is one of the most cost effective ways of
expanding your profile because it is so much more personal. People hear
your voice, which establishes a relationship with them. They will
subconsciously recognize your
sincerity passion about what you do, which establishes and builds trust.
By the time they
contact you they feel they already know you better than other people that
provide the same kind of product or service.
And the interview is available throughout the Internet and to your websites visitors and prospects
for months or years. It keeps working for you 24/7.
Why Audio versus Video?
We get asked this a lot and we continue to see proof that audio
is the best for this kind of marketing.
With audio the pictures don’t get in the way. People get to fill
in the pictures themselves which makes them personalize your product or
service sooner. You might be able to display your product better on
video but people will “feel” more with audio and feelings sell because
people make an emotional decision first and then back it up with logic.
You can’t watch a video in your car on the way to work. (at least you
shouldn’t) Prospects can download your audio to their cell phone or Ipod
and it with them to listen while their exercising, sitting on a park
bench or driving to work.
The cost of producing an audio is several times less than video and
takes a lot less time and effort.
The Next Step
Click on the link below and I will send
you additional information including how to book your interview. You
also receive my direct phone number and email address if you have any
questions.
To start preparing you for the interview I am
also including key steps that coach you how to give a great interview.
This Offer is Limited and Here's Why
At this point this offer is a test to determine if referrals
received in this way will convert well enough for us to continue to
provide this low fee for the high value services we offer.
NOTE: This offer can end at any time and our fee will
increase accordingly if we determine our
costs are not reduced sufficiently.
Click
Here to receive additional information and take your profile and
marketing reach to a whole new level.
Click on the link today to secure your Podcast
Showcase at the $250 rate. I'll be happy to communicate with you personally and answer any
questions you have.
To Your Expanded Achievements and Success,
Allan Hunkin
Host and Executive Producer |